The Innovation Borefest and How Hollywood Can Help

Innovation is a commodity. A nod to the board that you’ve got it. But largely a diluted version of what it should be.

Storytelling is everything, and Hollywood has a three act structure that does all of the hard work for us. This structure can help us understand the characters, the peak emotional points, what to expect as the narrative of new product discovery plays out. Meet the the characters that count and how they operate in the working environment.