The Commercialisation Journey

The COMMERCIALISATION JOURNEY is a 45 min interactive presentation that takes participants through what it takes to orchestrate an entire end-to-end commercialisation − from opportunity identification to launching the company. We start with identifying, managing and creating the IP.

Participants develop the value proposition and consider how (and when) to get investors involved. We then build out several of the factors that should be included in an  investor partnership for a comprehensive launch strategy – total cost and financial projections, developing prototypes, compliance, and look at how we might find benefit in understanding the regulations. Finally, the audience conduct a mock negotiation of terms for the final contract, price and stock structure.